Consumers who are considering ceramic coating for their car can find a plethora of reviews online, but Detail Medic CEO and Founder James Griggs warns that these may not be trustworthy. The company has been in the business of high-end detailing products for over 10 years and Mr. Griggs says he understands as a consumer it is hard to tell the real from the fake on a number of different online selling platforms.
Over the years more and more brands have started to sell their car care products on Amazon. Now if you are reading this, we have to assume you keep up with what is going on in the news online. If this is the case, then you have most likely seen the issues that have been reported about fake reviews plaguing sites like Amazon and others over the last several years.
Mr. Griggs said that the average review rate for Amazon according to industry data was about 4% to 5%. Yet there are products that have only been selling on Amazon for 3 years and have over 60,000 customer reviews. Based off the math, this would mean those products that have only been selling for three years would need to sell more than 45,000 units a month to acquire that many reviews over a three-year period. At a 10% review rate. This would mean for a product to gain sixty thousand reviews would have to sell more than 16,000 units per month for that product for three years straight.
According to Mr. Griggs if that was the case. Then that product would be one of the all time best selling products on Amazon ever. Again Mr. Griggs stated that most top selling products within the automotive category for Amazon. Sell on average anywhere from 2000 to 9000 units per month per sku. If you do the math based on those figures that calculates out to 100 to 450 reviews per month that product should see based on a 5% review rate.
It is understandable as consumers if we see it online, it must be true. However, digging into some of these claims. There are several services available online to purchase customer reviews. One such company offers sellers the ability to have buyers purchase the product and leave a review. The company its self-charges $4.95 per unit and guarantees that their buyer will leave a review for that product.
Amazon seems to be trying to crack down on these type schemes by banning these companies that participate it these practices. Just recently Amazon removed several big selling Chinese companies who had sales in the billions of dollars on their platform. The problem seems to be that as Amazon takes one down 10 more pop up. Not to mention, but Amazon has had trouble not only catching, but safeguarding against these type practices.
The moral of the story is to be leery of any product that seems too good to be true based on its number of reviews. Do your due diligence before spending your hard-earned cash on any product sold online and in stores. Mr. Griggs offered one final thought. Read the negative reviews of a product. This along with the positive reviews will give you a good insight about the product and the company you are about to purchase your product from.